Philanthropy Love All, Serve All.

Since 1971, the mission at Hard Rock has been to "do well by doing good" in our local and global communities. In a world where Corporate Philanthropy has become a new business strategy for many organizations, we are proud to say that our pursuit to LOVE ALL – SERVE ALL® has been part of Hard Rock DNA since DAY 1.

Living Our Mottos

As Hard Rockers, our actions are guided by mottos, which can be seen on the walls of every Hard Rock Cafe, Hotel and Casino location, and help us in our goal to make the Earth a safer, healthier and better place for all. The wide range of philanthropic causes we support around the globe is directly tied to our mottos – TAKE TIME TO BE KIND (Humanitarian), SAVE THE PLANET (Environmental) and ALL IS ONE® (Entertainment Industry).