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Hard Rock is famous around the world as a haven for all things rock ‘n’ roll, and our jaw-dropping memorabilia collection sets the tone.
It all started in London, in 1971, when Eric Clapton wanted to reserve his seat at the original Hard Rock Cafe. He gave the restaurant one of his guitars and asked for it to be put up on the wall, and it wasn’t long before The Who guitarist Pete Townshend followed suit.
Today, Hard Rock boasts the largest private collection of music memorabilia in the world, with over 80,000 items